With Hybrid POSTM you can master the constantly-changing marketplace more efficiently with the most accurate and comprehensive data. While traditional POS systems cannot provide model-level insights by retailer, – TraQline HPOSTM does.
Three Major Retailers account for over 60% of retail market sales. HPOSTM gives you the ability to track the share and drivers of the top selling SKUs at these retailers. Monitor drivers of share such as price, floor position, website position, and more.
Combining the groundbreaking HPOSTM methodology with SKU MetrixTM and TraQlineTM - the largest consumer panel of its kind – empowers brands and retailers to identify pricing gaps, path to purchase behaviors and rest of market performance.
Our methodology is incredibly accurate, yet independent of retailer participation. This enables unparalleled access to performance of private label and derivative models. Due to its reliance on proprietary retailer data, conventional POS is unable to provide these results.
Track estimated SKU shares & prices
for the top 3 retailers and monitor monthly.
Determine which SKUs to display on retailers’ floors and why.
Instant access to SKU details and direct links to
major brand & retailers’ websites.
Access to critical merchandising tools in one place:
Planograms, SKU Library, and SKU Performance.
Analyze floor, web positions, and sale pricing - identify
performance drivers across top SKUs.
Gain insights that propel your sales strategy forward.
TraQline’s team of data scientists, market analysts, and economists bring you TraQline HPOSTM. This combination of technology provides metrics surpassing any traditional POS system. HPOSTM synthesizes receipt data, floor shops, page view analyses, TraQline survey results and more to provide data to adopt winning strategies at the SKU level.
Annual data for 600,000+ consumers across all brands & retailers focused on the who, what, where & why for durables purchases.
Obtain SKU placement, pricing, and availability via floor shops.
Acquire SKU details that includes brand, configuration, and price for the industries top major appliance retailers.
Real-time information on shopper behavior and purchases.
|Features & Benefits||Traditional POS System|
|Independent of retailer participation|
|Rank top selling SKUs|
|Quick access to feature details for SKUs|
|Computes brand shares across entire retail market|
|Retailer market shares availability|
|Draw/close, purchase drivers, behavior available|
*Some of the features and benefits of HPOS are powered in tandem with our other products.
Brand and retail professionals trust TraQline to help navigate their data needs.
“I’ve been in the appliance industry for 40+ years, and have always wanted a tool like TraQline HPOS™. The tool not only has the ability to identify estimated market shares by SKU for the nation’s Big 3 retailers, it provides a window for other SKU metrics that drive share change (ie. Retail prices and floor & website page position). HPOS™ is incredible, with its timely insights into retailer and competitors’ brand performances. What a productivity hit, too!”